Marketing Principles

Description
Marketing principles change and evolve at a rapid pace. This course explores the current ways in which marketers conduct customer research and identify customer needs. Additionally, this online training program details how to locate your target market and promote your organisation's product or service. This marketing principles course teaches the necessary tools to market your products and your brand more effectively.
 



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Marketing Principles Online course
Marketing Principles
Course Outline Runtime: 3 hr. 23 min.  Lessons: 97 - The course is delivered in Micro Learning Video Modules outlined below 
Welcome
  • Introduction
Introduction
  • Overview
  • What is Marketing?
  • About this Course
  • The Evolution of Marketing
  • Overview
  • The Agrarian Age
  • The Industrial Revolution
  • The Production Era
  • The Selling Age
  • The Marketing Era

Change in Business Services
  • Overview
  • The Marketing Concept
  • The Marketing Mix
  • Product
  • Price
  • Place
  • Promotion
  • The Relationship Era
  • Advancing Technology
Locating Customers
  • Overview
  • Mass Marketing Limitations
  • Market Segmentation
  • Target Marketing
  • Target Markets
  • Selecting a Target Market
  • Analyzing the Competition
  • SWOT Analysis Example
  • Choosing a Market Position
  • Positioning the Product
  • Positioning Example
  • Maslow's Hierarchy of Needs
  • Value Based Positioning
  • Distributing the Product
 
Market Research
  • Overview
  • Defining the Problem
  • Secondary Research
  • Primary Research
  • Focus Groups

The Product
  • Overview
  • Product Components
  • Product Classification
  • Brand
  • Brand Equity
  • National Label Brand
  • Private Label Brand
  • Brand Differences
  • Generic Brand
  • Trademark
  • Packaging
  • The Product Mix
  • The Product Life Cycle
 
Promotion
  • Overview
  • The Promotional Mix
  • Advertising
  • Creating Advertising
  • Advertising Campaign
  • Advertising Agencies
  • Communicating the Message
  • Step One: The Sender
  • Step Two: Encode the Message
  • Step Three: Select the Medium
  • Step Four: Receiver Decoding
  • Step Five: Feedback
  • Step Six: Future Communications
  • Media Selection
  • Sales Promotion
  • Personal Selling
  • Traditional vs. Relationship Selling
  • Public Relations
​​Price
  • Overview
  • Price vs. Total Value
  • Pricing Policies
  • Supply, Demand, and Equilibrium
  • Inelastic Demand
  • Elastic Demand
  • Break-Even Analysis
  • Calculating Break-Even Point
  • Pricing Strategies

Place and Distribution
  • Overview
  • Supply Chain Management
  • Channels of Distribution
  • Intermediary Functions

Marketing Services
  • Overview
  • Introduction
  • Marketing Intangibles

​Business to Business Marketing
  • Overview
  • Overview Continued
  • B2B vs. B2C Marketing
  • Purchase Types 

E-Commerce
  • Overview
  • Introduction
  • Benefits and Limitations
Creating a Competitive Edge
  • Overview
  • Setting Products Apart
  • Keeping Customers
  • Conclusion
  • Thank You
Course Certification 
We award every participant who successfully completes our course final exam a Certificate of Completion, acknowledging their participation and completion in one of our courses.
 After completely viewing the course, a Certification Test becomes available to ensure the user’s proficiency in the subject. To successfully complete the test you must score 80% or higher (we allow multiple attempts). Once successfully completed you may save or print your certificate at no extra cost.