Small Business Management

Description
Discover the special qualities that can help you succeed as a small business owner. Learn how to assess your industry and determine the feasibility of your product or service. Determine the correct legal structure for your business and develop the components of a business plan, as well as learn about various business resources. Most importantly, learn how to utilise your resources and make the most of your competitive advantage.
​​


 



​
Small Business Management Online course
Small Business Management
Course Outline Runtime: 7 hr. 51 min.  Lessons: 86 - The course is delivered in Micro Learning Video Modules outlined below 
​Small Business Management
  • Business Resources
  • Business Types
  • Specific Components
  • Private Enterprise
  • Competition and Small Business
  • Business Terms
  • Facts
  • Failure
  • Success
  • Unique Roles for Small Businesses

Entrepreneurs
  • Entrepreneurial Style
  • The Small Business Entrepreneur
  • Your Most Valuable Resource
  • The Competitive Advantage
 
Business as a Legal Entity
  • Types of Legal Structures
  • Business Names
  • Location
  • Before You Begin
 

Mission & Values
  • Mission Statements
  • Values and Ethics
  • Self-Assessment
  • Additional Resources

Your Product or Service
  • Defining Your Product or Service
  • Viability (Part 1)
  • Viability (Part 2)
  • Life Cycle
  • Strengths and Weaknesses
  • SWOT Analysis (Part 1)
  • SWOT Analysis (Part 2)
  • Review
Ways to Begin a Business
  • Getting Started
  • Starting a Startup
  • Acquiring an Existing Business
  • Franchises
  • Expanding Internationally
Stages of Business Growth
  • Management
  • Stages of Business Growth (Part 1)
  • Stages of Business Growth (Part 2)
  • What Kind of Manager Are You?
  • Small Business Managers
  • Industry Analysis
  • Industry Research
  • Your Industry (Part 1)
  • Your Industry (Part 2)
  • Competition

Marketing
  • Capture and Keep Your Customers
  • Market Introduction
  • Analyzing Markets
  • Connecting with Consumers
  • Understanding Consumers
  • Marketing Strategy
  • Product
  • Advertising
  • Value
  • Pricing Strategies
  • The Educated Consumer

​​Beginning Business Economics
  • Break-Even Analysis
  • Costs
  • Calculate Break-Even
  • Contribution Margin
  • Net Profit = Revenue - Total Costs
  • Calculations
  • Business Strategies
Business Management
  • Purpose of Management
  • Strategic Planning
  • Organization
  • Structuring a Small Business
  • Employee Compensation
  • Hiring
  • Employee Performance
  • Management by Objective

Operations & Production
  • Productivity
  • Efficiency
  • Operations Management
  • Supply and Distribution
  • Inventory Turnover

Small Business Finances
  • Financial Statements
  • Balance Sheets
  • Income and Expenses
  • Cash Flow
  • Statement of Retained Earnings
  • Equity versus Debt
  • Financial Plan and Indicators
  • Profitability

The Business Plan
  • Writing a Business Plan
  • Outline
  • What Happens After Writing?
Course Certification 
We award every participant who successfully completes our course final exam a Certificate of Completion, acknowledging their participation and completion in one of our courses.
 After completely viewing the course, a Certification Test becomes available to ensure the user’s proficiency in the subject. To successfully complete the test you must score 80% or higher (we allow multiple attempts). Once successfully completed you may save or print your certificate at no extra cost.