IIMD IRISH INSTITUTE FOR MANAGEMENT DEVELOPMENT
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Strategic Brand Management

Description
The process of strategic brand management utilizes an analytical approach to achieve branding goals. By incorporating both right brain and left brain thinking, strategic brand management creates a unique combination of creative business strategies. Through the integration of these creative business strategies with traditional business management skills, a more effective brand management plan arises. This course provides an extensive and comprehensive overview of all the processes that go into strategic brand management.







Strategic Brand Management Online Course
Strategic Brand Management

Buy Now €69+ vat @23%(€85) - access for 365 days

Course Outline  Runtime: 3hr. 8min.  Lessons: 66- The course is delivered in Micro Learning Video Modules outlined below 

​Welcome
  • Introduction

Introduction to Branding
  • Overview
  • History of Branding
  • What is a Brand?
  • What is Brand Identity?
  • When Is Branding Needed?
  • Brand Story
  • The Importance of Branding
  • Chapter Summary

Research - Knowing the Consumer
  • Overview
  • Methods of Research
  • Types of Research Strategies
  • Marketing Research
  • Consumer Segmentation
  • Chapter Summary

Brand Strategy
  • Overview
  • Building a Strategy
  • Vision
  • Core Values
  • Market Analysis
  • Positioning
  • Chapter Summary
Marketing Concepts
  • Overview
  • Development of Marketing
  • Principles of Marketing
  • Product
  • Price
  • Pricing Strategies
  • Channels of Distribution
  • Promotion
  • Chapter Summary

Creative Strategy - The Elements of Branding
  • Overview
  • First Impressions
  • Elements of Branding
  • Graphic Standards
  • Brand Touchpoints
  • Brand Architecture
  • Types of Branding
  • Chapter Summary

​Generating Brand Awareness
  • Overview
  • Planning and Testing
  • The Launch
  • Business Packaging
  • Online Identity
  • Environmental Design
  • Advertising
  • Integrated Brand Communications
  • Co-Branding
  • Chapter Summary
Evaluating Brand Effectiveness
  • Overview
  • Brand Value as % of Market Capitalization
  • Three Basic Areas to Measure
  • Other Things to Consider
  • Performance of Touchpoints 
  • Chapter Summary

Managing the Brand Over Time
  • Overview
  • Models of Organization
  • Employee Education
  • Internal Team
  • Consistency and Commitment
  • Who Needs Access
  • Differing Points of View
  • Expansion
  • Revitalization
  • Brand Stewards
  • Chapter Summary

JOIN NOW FOR IMMEDIATE ACCESS FOR €69+VAT@23%(€85)

​Course Certification 
Picture
We award every participant who successfully completes our course final exam a Certificate of Completion, acknowledging their participation and completion in one of our courses.
 After completely viewing the course, a Certification Test becomes available to ensure the user’s proficiency in the subject. To successfully complete the test you must score 80% or higher (we allow multiple attempts). Once successfully completed you may save or print your certificate at no extra cost.

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  • HOME
    • About IIMD Business School
  • Business
    • Code of Conduct
    • Customer Loyalty
    • Building a Successful Team
    • Business Ethics
    • Business Etiquette and Professionalism
    • Coaching Performance
    • Communicating Organizational Change
    • Conducting Feedback
    • Data Warehousing
    • Day-to-Day Leading
    • Defining Leadership
    • Effective Meetings
    • Email Essentials
    • Employee Engagement
    • Finding Work-Life Balance
    • Leadership Communication
    • Leading an Organization
    • Leveraging Technology
    • Management Essentials
    • Managing Change
    • Managers And Leaders
    • Memory Improvement
    • Powerful Presentations
    • The Procedures of Successful Managers
    • Setting Organizational Goals
    • Strategic Brand Management
    • Strategic Sales for Account Managers
    • Quality Awareness
  • Personal
    • Administrative Assistant
    • The Art of Team Building
    • Project Management
    • Time Management
    • Retail Management
    • The Art of Negotiation
    • Interpersonal Communication
    • Public Speaking
    • Conflict Management
    • The Art of Motivation
    • Business Plan Writing
    • Operating a Business
    • Small Business Management
    • Sales Management
    • Customer Service
    • Marketing Principles
    • Marketing Strategies
    • HR Management
    • Strategic Staffing
  • Computer
    • Microsoft Office 2016 >
      • Microsoft Excel 2016 Introduction
      • Microsoft Excel 2016 Advanced
      • Microsoft Word 2016 Introduction
      • Microsoft Word 2016 Advanced
      • Microsoft PowerPoint 2016 Introduction
      • Microsoft PowerPoint 2016 Advanced
      • Microsoft Outlook 2016 Introduction
      • Microsoft Outlook 2016 Advanced
      • Microsoft Project 2016 Introduction
      • Microsoft Project 2016 Advanced
      • Microsoft Visio 2016 Introduction
      • Microsoft Visio 2016 Advanced
    • Microsoft Office 2013 >
      • Microsoft Excel 2013 Introduction
      • Microsoft Excel 2013 Advanced
      • Microsoft Word 2013 Introduction
      • Microsoft Word 2013 Advanced
      • Microsoft PowerPoint 2013 Introduction
      • Microsoft PowerPoint 2013 Advanced
      • Microsoft Outlook 2013 Introduction >
        • Microsoft Outlook 2013 Advanced
      • Microsoft Access 2013 Introduction >
        • Microsoft Access 2013 Advanced
      • Microsoft Project 2013 Introduction >
        • Microsoft Project 2013 Advanced
      • Microsoft Visio 2013 Introduction >
        • Microsoft Visio 2013 Advanced
    • Microsoft Office 2010 >
      • Microsoft Excel 2010 Introduction
      • Microsoft Excel 2010 New Features
      • Microsoft Excel 2010 Advanced
      • Microsoft Word 2010 Introduction
      • Microsoft Word 2010 New Features
      • Microsoft Word 2010 Advanced
      • Microsoft PowerPoint 2010 Introduction
      • Microsoft PowerPoint 2010 New Features
      • Microsoft PowerPoint 2010 Advanced
      • Microsoft Outlook 2010 Introduction
      • Microsoft Outlook 2010 New Features
      • Microsoft Outlook 2010 Advanced
      • Microsoft Access 2010 Introduction
      • Microsoft Access 2010 New Features
      • Microsoft Access 2010 Advanced
    • Adobe Creative Cloud >
      • Adobe CC Introduction
      • Photoshop CC Introduction
      • Photoshop CC Advanced
      • Illustrator CC Introduction
      • Illustrator CC Advanced
      • InDesign CC Introduction
      • InDesign CC Advanced
      • Dreamweaver CC Introduction
  • Banking
    • Corporate Governance
    • Risk Management: Identifying Risks
    • Cash Management
    • Investments
    • Treasury Risk Management
    • Treasury Department Fundamentals
    • Signature Verification and Forgery
  • Blog
  • Contact
  • Login