Strategic Brand Management
Description
The process of strategic brand management utilizes an analytical approach to achieve branding goals. By incorporating both right brain and left brain thinking, strategic brand management creates a unique combination of creative business strategies. Through the integration of these creative business strategies with traditional business management skills, a more effective brand management plan arises. This course provides an extensive and comprehensive overview of all the processes that go into strategic brand management. |
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Course Outline Runtime: 3hr. 8min. Lessons: 66- The course is delivered in Micro Learning Video Modules outlined below
Welcome
Introduction to Branding
Research - Knowing the Consumer
Brand Strategy
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Marketing Concepts
Creative Strategy - The Elements of Branding
Generating Brand Awareness
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Evaluating Brand Effectiveness
Managing the Brand Over Time
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Course Certification
We award every participant who successfully completes our course final exam a Certificate of Completion, acknowledging their participation and completion in one of our courses.
After completely viewing the course, a Certification Test becomes available to ensure the user’s proficiency in the subject. To successfully complete the test you must score 80% or higher (we allow multiple attempts). Once successfully completed you may save or print your certificate at no extra cost. |